Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their site.

Cookies can be "persistent" (stored on your device until they expire or you delete them) or "session" cookies (deleted when you close your browser). Cookies can be set by the website you are visiting ("first-party cookies") or by third parties ("third-party cookies").

2. How We Use Cookies

American Roofing Elite uses cookies and similar tracking technologies for the following purposes:

2.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the Website would not work correctly without them.

• Session Management: Maintaining your session state as you navigate between pages;
• Security: Detecting and preventing fraudulent activity and protecting your data;
• Load Balancing: Distributing traffic across our servers to ensure optimal performance;
• Cookie Consent: Remembering your cookie preferences and consent choices.

2.2 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

• Form Preferences: Remembering information you have entered into forms (with your consent);
• Language Preferences: Remembering your preferred language settings;
• Location Services: Remembering your general geographic location for service area validation.

2.3 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This data helps us improve our Website and user experience.

• Page Analytics: Tracking which pages are visited most frequently, how long visitors stay, and navigation paths;
• Error Monitoring: Detecting and reporting technical errors and broken links;
• Performance Metrics: Measuring page load times and overall site performance.

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and marketing communications to you. They track your browsing habits across websites and help us measure the effectiveness of our advertising campaigns.

• Advertising Platforms: Google Ads, Facebook/Meta Pixel, and other advertising platforms;
• Retargeting: Showing you relevant ads on other websites after you have visited our Website;
• Campaign Tracking: Measuring the effectiveness of our marketing campaigns and identifying which ads led to conversions;
• Audience Insights: Understanding the demographics and interests of our website visitors.

3. Specific Cookies We Use

The following table provides detailed information about the cookies and similar technologies we use on our Website:

Cookie Name / Provider	Type	Purpose	Duration
_session	Essential	Maintains user session state across page views	Session
_csrf_token	Essential	Security token to prevent cross-site request forgery	Session
cookie_consent	Essential	Stores your cookie consent preferences	1 year
_ga (Google Analytics)	Analytics	Unique identifier for Google Analytics tracking	2 years
_gid (Google Analytics)	Analytics	Distinguishes users for Google Analytics	24 hours
_gat (Google Analytics)	Analytics	Throttles request rate for Google Analytics	1 minute
_fbp (Facebook/Meta)	Marketing	Facebook Pixel for advertising and retargeting	3 months
fr (Facebook/Meta)	Marketing	Facebook advertising cookie	3 months
_gcl_au (Google Ads)	Marketing	Google Ads conversion tracking	3 months
IDE (Google DoubleClick)	Marketing	Google advertising cookie for ad personalization	1 year
form_prefill	Functional	Remembers form field values for convenience (with consent)	30 days

4. Third-Party Cookies and Tracking

In addition to our own cookies, we use third-party services that may set cookies on your device. These include:

4.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information about your use of our Website, including your IP address, which may be transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Website, compile reports on website activity, and provide other services related to website activity and internet usage.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4.2 Google Ads and Remarketing

We use Google Ads and remarketing services to display relevant advertisements to you on Google and its partner websites. These cookies track your visits to our Website and enable us to show you targeted ads based on your interests.

You can manage your Google ad preferences through Google Ads Settings.

4.3 Facebook/Meta Pixel

We use the Facebook Pixel to measure the effectiveness of our Facebook advertising campaigns and to show you relevant ads on Facebook and Instagram. The Facebook Pixel collects data about your browsing behavior on our Website.

You can manage your Facebook ad preferences through Facebook Ad Preferences.

4.4 Other Third-Party Services

We may use additional third-party services for analytics, marketing, customer support, and website functionality. These services may set their own cookies and are subject to their respective privacy policies. We encourage you to review the privacy policies of these third-party services.

5. Managing Your Cookie Preferences

You have the right to control and manage cookies on your device. You can do this through the following methods:

5.1 Cookie Consent Banner

When you first visit our Website, you will see a cookie consent banner that allows you to:

• Accept All Cookies: Allow all cookie types;
• Customize Preferences: Select which cookie categories you accept;
• Reject Non-Essential Cookies: Only allow essential cookies necessary for the Website to function.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our Website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View cookies stored on your device;
• Delete individual cookies or all cookies;
• Block all cookies from being set;
• Block third-party cookies while allowing first-party cookies;
• Receive a notification when a website tries to set a cookie.

Please note that blocking or deleting cookies may impact your experience on our Website and prevent certain features from functioning correctly.

5.3 Browser-Specific Instructions

For detailed instructions on managing cookies in your specific browser, please refer to the following resources:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

5.4 Industry Opt-Out Tools

You can also opt out of interest-based advertising from participating companies through the following industry tools:

• Digital Advertising Alliance (DAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out
• European Interactive Digital Advertising Alliance (EDAA)

6. Local Storage and Similar Technologies

In addition to cookies, we may use other similar technologies to store information on your device, including:

• Local Storage (HTML5): Stores data in your browser with no expiration date, used for caching and performance optimization;
• Session Storage (HTML5): Similar to local storage but cleared when the browser tab is closed;
• Web Beacons / Pixel Tags: Small graphic images used to track user activity and measure the effectiveness of marketing campaigns;
• Device Fingerprinting: Collecting technical information about your device to uniquely identify it for security and fraud prevention purposes.

These technologies serve similar purposes to cookies and are subject to the same management controls described in Section 5.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in legal requirements. We will notify you of any material changes by:

• Posting the updated Cookie Policy on this page with a revised "Last Updated" date;
• Displaying a notice on our Website;
• Updating the cookie consent banner to reflect new cookie categories.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions about this Cookie Policy or our use of cookies and tracking technologies, please contact us: